THE BEAUTY READ / BEAUTY NOW

Beauty Now

Makeup trends, fresh ideas, and new beauty finds, with the details that matter. Get caught up over your next coffee break.

Beauty TrendsLooks, ideas & culture
Hot FindsItems, launches & details

The latest beauty stories

How we choose stories ↓

Ariana Grande Cloud Pink vs Blue: What 4,043 Ulta Reviews Say

Is Ariana Grande Cloud perfume good, and is Cloud Pink or the new Cloud Aurora better? What 4,043 Ulta reviews said about scent, lasting power and compliments, compared in the same years.

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Best Makeup Brush Set? 1,580 Reviews of Real Techniques, EcoTools, e.l.f.

Are Real Techniques brushes worth it, and how do EcoTools and e.l.f. compare? 556 usable Ulta reviews, after 886 Real Techniques and 124 EcoTools brand-site reviews were set aside.

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Best Eyeshadow Stick? 777 Reviews of Bobbi Brown, Laura Mercier and ILIA

An eyeshadow stick that lasts, blends and holds up? Our ILIA Eye Stylus Shadow Stick review, plus Bobbi Brown and Laura Mercier, from 777 Ulta reviews.

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Best Lash Serum? 6,150 Reviews of Babe, Grande and e.l.f.

Best lash serum by the reviews: what 6,150 Ulta and Sephora reviews of Babe, GrandeLASH-MD and e.l.f. report on growth, eye irritation and no change.

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Foundation Stick: 848 Reviews of Milani, Charlotte Tilbury, bareMinerals

Which foundation stick is worth it? What 848 Ulta reviews of Milani, Charlotte Tilbury and bareMinerals say about coverage, glow and blending.

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Best Peel-Off Lip Stain? 637 Reviews of SACHEU, Wonderskin and Maybelline

Which peel-off lip stain lasts? What 637 reviews of SACHEU, Wonderskin and the new Maybelline liner say about wear, shade, patchy lines and dry lips.

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Best Hair Perfume? 750 Reviews of Gisou, OUAI and Kitsch

The best hair perfume for you depends on wear time, price and bottle trouble. What 750 reviews of Gisou, OUAI St. Barts and Kitsch report, and what their labels show.

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Best Vanilla Perfume? 750 Sephora Reviews of 3 Cozy Picks

Three ways to wear vanilla this fall. We read 750 Sephora reviews of three vanilla fragrances: the most clearly vanilla oil, the crowd-pleasing mist and the smoky fireside one.

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Subtle Pastel Hair at Home: 771 Moroccanoil Color Mask Reviews

Soft pink, lilac and icy blue are this season's quiet hair colors. We read 771 Sephora reviews of Moroccanoil's color-depositing mask to see who gets a pastel tint.

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Nooni Appleberry Lip Oil Review: What 615 Customer Reviews Say

We read 615 reviews on two retailers. Hydration and a natural tint lead, one in six bought it again, and one in five has a complaint about the colour it turns.

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Cloud Skin: Where to Put Powder for a Softer Finish

For a softer cloud-skin look, start by deciding where you want less shine. Powder can be a selective finishing step; it does not have to cover every part of your face.

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ETUDE Ginger Sugar Lip Mask: Do You Need the Overnight Step?

ETUDE Ginger Sugar is an overnight lip mask in a 23 g pot. Before adding it, ask whether you want a dedicated night step or already have a balm that does the job.

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BEAUTY NOW / THE EDIT

Your quick beauty catch-up.

What’s new, why it’s interesting, and what to know.

01 / BEAUTY TRENDS

The idea, explained

Looks, techniques and beauty culture made easy to understand. Explore the conversation without a shopping list.

02 / HOT FINDS

The find, explained

What caught our attention and what to check before buying. We clearly label links that may earn us a commission.

03 / CHECKED, THEN SHARED

A fresh look, with sources

We check the timing and sources before publication. Popularity is a reason to investigate, not proof that a product works.