THE BEAUTY READ / EXPLORE OUR EDITORIAL

Makeup

Find your finish, check your shade, and see what other shoppers report before you buy. Our makeup guides compare mascara, foundation and lip products using thousands of customer reviews, and each one shows how many we read and where.

Product reviews

How we review ↓

Merit Flush Balm vs ILIA Multi Stick: 6,075 Sephora Reviews Read

Is Merit Flush Balm worth it next to the ILIA Multi-Stick and Fenty Cheeks Out? Which cream blush Sephora buyers said blended in, lasted or went patchy, from 6,075 reviews.

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Best Powder Blush? 3,203 Reviews of e.l.f., Milani and Clinique

Does powder blush clog pores, and which one shows up and lasts? 971 usable Ulta reviews of e.l.f., Milani and Clinique, free-sample posts set aside.

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Best Eyeshadow Palette? 862 Reviews of ABH, Urban Decay and NYX

An eyeshadow palette for daily use, rich color or value? What 862 Ulta reviews of ABH Soft Glam, Urban Decay Naked3 and NYX Warm Neutrals report.

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Best Matte Lipstick? 2,177 Reviews of Maybelline, NYX and Charlotte Tilbury

A long lasting matte lipstick, a light liquid cream or a comfortable bullet? What 2,177 Ulta, Target and Sephora reviews of Maybelline, NYX and Charlotte Tilbury report.

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Best Lip Liner? 849 Reviews of e.l.f., NYX and Maybelline

Looking for the best lip liner at the drugstore? What 849 Ulta reviews of e.l.f., NYX and Maybelline say about glide, shade match and breakage.

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Best Liquid Blush? 850 Reviews of e.l.f., Milani and L'Oreal

Which drugstore liquid blush is worth it? What 850 Ulta reviews of e.l.f., Milani and L'Oreal say, and how many came from free samples.

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Best Waterproof Mascara? 7,377 Reviews of Clinique, Lancôme and Too Faced

Which waterproof mascara stays put? What 7,377 reviews of Clinique, Lancôme and Too Faced say about smudging, clumps, curl and removal.

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Best Tubing Mascara? 750 Sephora Reviews of tarte, Clinique, Blinc

We read 750 Sephora reviews of three tubing mascaras: the length pick, the no-smudge pick for smudge-prone lids, and the original that reviewers say changed.

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Dr.Jart+ Cicapair Color Corrector New Formula vs Old: 324 Reviews

Dr.Jart+ relaunched its green-to-beige Cicapair color corrector in 2025. We read 324 Sephora reviews of the new and original formulas side by side.

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Best Korean Concealer: THE SAEM vs tfit, 1,072 Reviews

We read 1,072 Olive Young Global reviews of THE SAEM Tip Concealer and the tfit palette. Both cover well; they split on dryness and shade.

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Korean Cushion Foundation: Pick the Finish Before the Shade

Matte, satin or natural: pick the finish first. We compare CLIO Kill Cover, TIRTIR Mask Fit Red and JUNG SAEM MOOL Skin Nuder, plus how to read shade codes.

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ETUDE Fixing Tint: Look Beyond the Shade Name

Considering ETUDE Fixing Tint in 05 Midnight Mauve? Start with the finish you want, check the exact shade and seller, and leave real-life color and wear as open questions.

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THE MAKEUP DESK / OUR EDITORIAL LENS

Beyond the first swatch.

Think about your skin, the look you want, and how long you need it to last.

01 / THE FORMULA

Texture and finish

Sheer or full coverage? Dewy or matte? Start with your preferred finish.

02 / THE WEAR

How it behaves

Check how long it lasts, whether the color changes, and how it layers.

03 / THE DECISION

Shade and value

Consider your shade match, skin type, budget, and other options together.